How to Conquer No

I was in a conversation with one of my professional colleagues this month. She was expressing her strong dislike for “salesy-talk” with clients and how she hated rejection. I listened carefully and then asked, “have you ever watched the Jackie at Krispy Kreme Doughnuts video?”

Let’s face it, fear of rejection is a genetic hardwire that we all have. It’s the reason why “social media” works – we have a human desire to belong and as a father of two teens, I’m acutely aware of how powerful this is!

So the question is…how can you get over your fear of rejection? Is “no” really that fearful?

Jia Jiang took a very unique approach. He set a goal to get 100 “No’s” to help him get over his own fear of rejection. Enter our Krispy Kreme heroine Jackie. Jackie wouldn’t say No. She truly wanted to solve Jia’s problem….and she did! Jai went on to present the results of his experiment on TED Talks. It’s an impressive message and one that I have shared with many folks over the years. I hope you enjoy it too.  So I’m curious, what have you done to conquer “no” in your life?